“Sunshine” is a central and unifying myth for the L.A. boosterism genre. Its contributors have included not just creatives but also capitalists and spiritualists, athletes and activists, developers and public servants. What these figures, a class predominantly consisting of white settlers, all share in common is an attachment to the land as space to protect and defend.
The fortresses guarding property in L.A. include strong foundations in the senses of both a built environment and a spotless reputation. Lies folks told about their city secured the land’s value against deleterious truths about indiscernible toxins, sometimes literally lying under the ground. But I would encourage you to think of these stories themselves as a variety of toxicity.
These nine figures helped tell stories which have translated into toxic behavior at the popular and public levels: austerity, graft, sprawl, gouging rents, predatory lending, false prophecy, positivity bias, throwaway culture, and deregulation. Jarvis 1978, Nixon 1962, Mulholland 1913, Arechiga 1959, Ahmanson 1947, McPherson 1926, Retton 1984, Gehry 1994, Reagan 1966.