More collaboration across disciplinary boundaries! Ultimately the work that sociologists, anthropologists, and other social scientists (or even researchers in other fields entirely) is not that different—and even when it is, nearly all of our work would benefit from cooperation with people approaching the same problem from different perspectives.
Yes, maybe more a dream. Ethnography that seeks to engage multiple publics needs to develop a rich visual and auditory literacy. Digital multimedia is incredibly powerful tool, but using those tools will require collaborative practices with technicians, artists and digital design specialists who share a commitment to public works and public knowledge and have access to funding that can support these types of collaborative works.