This image forces the viewer to asses themselves so as to ascertain whether or not they are "at risk of infection." It creates a general sense of being threatened. The faces have been cut out, which might make some more inclined to imagen themselves or their loved ones as one of the individuals being depicted. However, it is also likely quite othering for many viewers who are not cisgendered, heterosexual, white, and looking to conform to hegemonic conceptions of what constitutes "family."
