This image was likely chosen because it is a rather blunt and provocative. The add is so simple, yet clear, direct, and thought provoking. It is also remarkably different from any other drug advertisements that I have ever seen, which indicates an appeal to a specific audience. Although the message is clear, I am left with so many questions about who made it and posted it. This delayed satisfaction makes it all the more intriguing and appealing as an image to think with/about.
