I'm interpellated as a consumer. I feel this way because the first thing I thought of was those United Color of Benneton ads that have been widely analyzed and critiqued. Arraying and framing "diversity" like this -- framed collectively, and framed individually, where each aimge becomes a "type," individual differences neverhteless reflecting some "species" (race) identity - makes it safe for consumption. Fifty shades of gray, but they're all unified in or by their grayness - buy one now! But this capitalist logic disguises its toxic effect on difference...
