The article in a nut shell seeks to push ethnographers towards thinking about ethical implications of their research and how to develop standards of transparency that are consistent with their relationship with their subjects and scholarship. In this regards the authors focuses on fourn stages of the research writing process, namely:
1. Recording and collecting data: The accuracy of any data differs based on the methods that is used to collect it. Therefore, the article pushes for transparency in how the data is collected and the methods that is used to do so, and in particular, bringing in the study of digital spaces in ethnographic research.
2. Anonymizing: Furthemore, transparency during the research and writing process should also be maintained in how researchers employ methods of anonymization in their research and in their relationship to their subjects as well as the rationale behind such decisions.
3. Data verification: Laying bare the grounds on which the research draws it conclusions or insights, the article urges ethnographers to indulge in transparency when they write their papers / books so that the readers can see and judge the validity of the source of their data
4. Destroying, preserving and sharing data: The article pushes for an active and ethical forms of collaborations between researchers in terms of sharing their data.
